Black History Month

Razorfish Health’s internal initiative to spotlight the achievements of Black pioneers who have made and continue to make huge strides in cardiovascular health.

This series of digital posters is a 12-month long Black History’s celebration where they are promoted through internal social /digital platforms and at the end, a compilation of all 28 posters are featured in 1 website.

Note: All images are for internal/personal use only. Not for outside distribution.

Black History Month

Instagram platform

Mobile

Desktop

Website on multiple devices

Black History Month Digital Posters

Lexiscan's Augmented Reality Experience

First Augmented Reality project to be implemented for the Brand client. Users just need to scan the QR code with their camera and they can experience the Lexiscan’s Challenge on their phone.

Promotional tactics:
Video | Printed Ads | Veeva Emails | Insite Posts

Lexiscan's Challenge

Augmented Reality Experience on Mobile

Lexiscan's Challenge

Promotional Video

Promotional Printed piece

Print Ad 1

Print Ad 2

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RazorFish Health

Promoting the agency’s core values and encouraging the employees to exercise these values in their daily life.

An integrated promotional campaign: Print | Digital | Environmental and Mural | Promotional Pieces

RFH’s “Values” website on Mobile

RFH’s “Values” website

Wall Decal

Wall Mural

Bag

Poster

Mug

Idea Notebook

Promotional Pamphlet

Cushion

Posters | Series of 5

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T-shirt

Razorfish Health's Rebranding

3 Concept Ads

Heart Month/Risk Awareness Campaign

Bringing awareness of heart disease to different types of patients and to healthcare providers, promoting heart health and preventive measures.

Printed Brochures | Leave-behind promotional pieces | Experiential conference booth | Veeva emails

Risk Awareness Brochure series

Black Patients Focused

Rheumatoid Arthritis Focused

Promoting Risk Awareness’s Brochures’ series | Veeva Emails

Heart Month Campaign

Poster series

Heart Month’s Teams Background Image

Promotional Email

Heart Month’s Quiz Kit

Early Detection for Women

A fold-out poster format

Front and back cover for the fold-out piece

First reveal/Inside spread of the fold-out poster

ASNC Convention

Booth space rendering:
Booth mural | Interactive video of patients’ stories | Branding on the floor space

Booth wall mural

ASNC Conference held at Marriott’s Hotel, Chicago

Digital Interactive video with take-away printed materals

Risk Awareness’s printed materals | Bilingual languages

Astellas’ Resources Leave-Behind

Astellas

Astellas is a pharmaceutical company dedicated to improving the health of people around the world through the provision of innovative and reliable pharmaceutical products | A collection of 3+ years of projects in the Astella’s Cardiovascular area | Both Branded and Nonbranded space

AllForOneCardiovascular.com | Launched Feb 2020

Print Ads in Health Journal

Print Ad Series

ASNC Conference Booth with Interactive Panels

Digital Interactive Panel Screens | ASNC Convention

Astellas Patient Resource Handouts

CardiacTesting.com | Redesign

Refreshing the site with new look and feel

Mobile

Website pages

SPECT MPI | A Resource Book for HCP and Tech Nurses

Astellas’ Webinar | Digital Series

Webinar | Invite and Mailer

Conference | Interactive Panel

Enrollment Series | Digital and Print

The Heart Institute of Chicago | Brochure Front Cover

Brochure | Inside Spread

Conference Invite

Astellas Urology | Mailer Series

Cardiac Testing Modalities | Book Series

Healthcare Conceptual Work

Recent conceptual works for New Business pitches

RSV Pitch

Interactive kiosk invites HCPs to discover the many different kinds of patients that Product X protects

When the HCP touches a patient’s photo, it expands to reveal a more detailed profile

A digital detail aid lets reps demonstrate to HCPs how Product X protects a wide range of patient types.

Print Ad 1 “Even Jerry”

Print Ad 2 “Even Julie”

Print Ad 3 “Even Maria”

Jesduvroq's Pitch

“Off the charts”

“Full Potential”

“Balancing Act”

“More is more”

Orgovyx's Pitch

“Rule the depths of the T”

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Abbvie

Nonbranded disease-state awareness campaign

Alcon

New product launch | Prelaunched campaign concepts

Baxdela

New drug product | Campaign concepts

Stryker

Awareness campaign concept

Supemtek

Product campaign concepts

Veliparib

HCP Campaign concepts

Cardiovascular Tactical Meeting

Yearly Tactical Plan’s meeting where the Lexiscan’s Brand team meets with Cross-functional teams for tactical and idea’s development.

Lexiscan

2020 Tactical CV Marketing Meeting | Concept pitches | “Connecting Perspectives”

“Limitless Potential”

Alcon

New product launch for SYSTANE® COMPLETE | Creating both print and digital campaigns to tease the launch of an upcoming new product in the SYSTANE’s product line

Billboard Campaign

Bus Advertising

Advertising

Digital Banner

Print Advertising

Advertising Campaign 1

Advertising Campaign 2

Stryker

Winning business pitch’s campaign and concepts for Stryker

Stryker is a medical and surgical equipment company who is dedicated to make healthcare better for patients by reducing medical errors at the hospital through focusing on the performance and safety of the medical and surgical equipments.

Campaign Concept 1

Campaign Concept 2

Business Pitch’s Winning Campaign

Digital Campaign and Website

Print Campaign

Conference Booth

Baxdela

A new drug developed by Melinta Therapeutics, BAXDELA is a fluoroquinolone antibiotic used to treat acute bacterial skin and skin structure infections | Launched in 2018, both digital and printed pieces were created to educate sales reps and health care professionals on this new and transformative drug

Baxdela.com

Website Scrolling Page

Teaser Ad 1

Teaser Ad 2

Teaser Ad 3

Conference Booth

Baxdela’s Brand Book

Innovative Health Alliance

An innovative business partnership in helping to organize and operate the Clinically Integrated Network (CIN) that focuses on access, quality, population health, and health costs | Rebranding the health company with a more contemporary look that speaks progress and technology

Event Poster

Invitation Card | Front & Back

Invitation Card | Inside Spread

Brochures

Promotional Mailer

Leave-Behind Cards

Promotional Poster

Healthcare/Misc

Miscellaneous Healthcare Accounts: Bard, AcelRX, Pfizer, Sanofi

Bard

Create a brochure that educates the benefits of piccs | Highlights Bard’s products and its support programs

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AcelRX

Creates a brochure that promotes the company’s founding philosophy and its founder

Pfizer

Printed and electronic pieces for The wtATTR-CM Probability Estimator website

Sanofi

Poster series | Providers’ point-of-views on Flu vaccines

Playa Largo Resort

Rebranding the resort’s identity and focusing on a more relax and fun vibe for the brand | Digital and Print

Website for both desktop, tablet and mobile

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Collateral materials: Business card and letterhead

Envelope: Front and Back

Post card and Note card: Front and Back

Consumer Advertising

An assortment of work for various consumer clients

Diablo Valley | Campaign 1

Rebranding Diablo Valley with a new logo and advertising campaign

Diablo Valley | Campaign 2

Qwest

Advertising and Branding Campaign

Qwest

Retail Graphics

Home Depot

New Product Launch Campaign

Walgreens

Back-To-School Campaign | SWAG Series

Walgreens

"Discover Beauty Within" | Campaign 1

Walgreens

"Discover Beauty Within" | Campaign 2

Mirassou

Advertising Campaign

3 Vodka

Advertising Campaign

Promotion & Retail Marketing

A collection of works in the promotion and retail marketing space: Sears, Expo Design Center, City of Glen Ellyn, Saks

Sears | In-store signage for the Mattress’ Department

2-5 | P.O.P. Signages and Overhead signs; 6 | Product signage

Expo Design Center | Outdoor signages + Entrance Murals

1 | Parking lot signages

2-3 | P.O.P signages; 4 | Shopping bags; 5 | Endcap

City of Glen Ellyn | New Promotional branding for the downdown area

Saks | Retail signages for the “Linen” department

Pro Bono Work

Rahab's Daughters

A Digital and Print campaign to help raise awareness of human trafficking in the Chicago area and aim to collect new toiletries and undergarments for the rescued young girls. | Rahab's Daughters specializes in rescue, rehabilitation & reintegration of survivors of trafficking

Poster

Print Campaign

Discovery Worldwide

Discovery Worldwide is a Publicis Health Division focused on identifying and implementing key collaborative advocacy strategies | Internal Promotion to encourage employees to share ideas on the “Brand Acts” wall | Poster series